News

New Bumble and Bumble Concen-Straight Treatments

Francesca Alexander hair and beauty salons are now providing Bumble and Bumble Concen-Straight Treatments and Products as featured in this weeks Grazia magazine.

Straight, smooth, frizz-free, easy-to-tame tresses – all goals for many with hard-to-fight locks. For those desperate to keep their hair in control, it’s getting harder to see straight.

Now there’s a completely new definition of straight: The Bumble and bumble Straight Line. A new product trio plus (a Bb. first) an in-salon, professional straightening treatment lets hairdressers and clients customize straightness, increase manageability and reduce frizz. The Straight Line includes Straight Shampoo to start smooth; Straight Conditioner to quiet frizz; Straight Blow Dry, a modern balm for a smooth, sleek blow out that lasts until your next shampoo; and Concen-Straight Pro Treatment, an in-salon smoothing service for long-lasting manageability and frizz-reduction that lasts up to 30 shampoos.

Each includes innovative technology, so when used together, they keep hair straighter and smoother for longer. Bumble and bumble developed Concen-straight Technology™ (patent-pending), which maintains hair’s natural integrity, as an answer to unruly hair. Pearl, Tourmaline, Brazilian Green Malachite and Sapphire Powders – plus heat – energize to loosen the inner s-bonds that give hair its natural curve. Polylysine, an amino acid, refines bonds into smoother shapes. Featherlight, modern silicones seal and set hair for lasting results and heat protection – without the weight. Concen-straight Technology™ is clinically proven to improve texture over time, for lasting softness and manageability.

Get off to a smooth start with Straight Shampoo and Conditioner. The first-ever sulfate free cleanser from Bumble and bumble, Straight Shampoo gently cleanses and softens. Straight Conditioner reduces frizz, revealing a silky, shiny texture while encouraging body and movement.

Bb.Straight was originally launched in 1999 and immediately became a cult favorite for blow drys among stylists and clients alike, setting the standard for daily straight-makers. Now, Straight Blow Dry takes its place in a new heat-activated, lightweight balm formulation. It’s Bb.Salon Stylists’ new favorite for its ability to deliver smooth looks with natural lift and movement. Panthenol and Glycerin help protect against heat and humidity. Ultra-light silicones reduce frizz and add shine and control, making it the perfect tool for curly, coarse, frizzy or unruly textures.

For clients looking for long-lasting tameness, the Bumble and bumble Straight Line includes a professional, in-salon, stylist administered service with Concen-straight Pro Treatment. Formaldehyde free. Cysteine free. Lye free. The Pro Treatment formula features Concen-straight Technology™ in its highest concentration and a plant (never animal) derived protein. With continued use of The Straight Line, hair stays smooth and manageable for up to 30 shampoos (depending on hair texture and frequency of washings). Concen-straight Pro Treatment lays the foundation for customizable straightness. After the treatment, style with ease. Flat irons render it pin straight while a blow dryer and a dab of Straight Blow Dry create volume, body and movement. Air-drying restores soft, natural wave with reduced frizz.

Introducing L-Kerabelle blowdry

Francesca Alexander and her team have been through intensive training to bring you the ultimate Blow-dry, which can last for up to 5 months!

The Treatment starts with Bumble and Bumble detox Shampoo, then Keratin is worked through small sections of the hair to add strength and elasticity. Finished with blow-drying and straightening into hair.

Full treatment can take anything from 2/4 hours depending on thickness or length. All hair types can benefit from this treatment, parched, dry, curly, split or broken, over-processed coloured hair. You will gain conditioned revitalised locks with minimal daily styling.

The Facts

Keratin is a natural protein which makes 88% of your hair which is lost over the years through physical or processing damage.

Do not tuck your hair behind your ears, tie it up or wash or use styling products for at least three days after treatment as the keratin needs to settle in. Don't worry if you get a kink, simply go over the kink with your straighteners but do not get the hair wet.

Do repeat the treatment every 3-5 months. Over a few applications hair will become healthier, stronger and the treatment will last longer with a build up of keratin.

Treatment is Formaldehyde urea and alehyde free. Save to apply to pregnant women or nursing clients, and also to clients who've undergone chemotherapy

Global Keratin prices start from £150. With Bumble and Bumble after care products which will prolong your blow-dry and help maintain condition, prices start from £195.

Please feel free to book a consultation with us to receive more information.

20% off - for all new clients

The salon continues to provide 20% of their first service for all clients who have never previously purchased any of our services. Please mention this offer when booking.

Loyalty Cards available to All clients

To reward existing clients the salon has a loyalty card system. Please ask your stylist for details.

Professional blow-drying lessons - back by popular demand

Francesca and Nicola introduced this FREE service in the Autumn to help people maintain the look they achieve after a visit to a salon. They provide tips of the trade and show clients how to get a perfect blow-dry at home using professional tools and products. The service is back by popular demand. Please ask your stylist for details.